Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Research, Services Marketing.

Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group.

Source: – video report

Date: Nov 24, 2020


Questions for discussion:

  • How bad has the airline industry been hit by the pandemic?
  • How can management deal with financial, marketing and employee fallout from the situation?
  • Do you think the industry should consolidate resources as a means to rebuild?