Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Services Marketing.

Description: Earlier today, a bill to usher in a new Canadian privacy law was introduced. This is the first major attempt to change Canada’s privacy law in decades, and in due course, marketers can expect Canada’s current Personal Information and Electronic Documents Act  – PIPEDA – to be replaced.


Date: Nov 18, 2020


Questions for discussion:

  • What are the main changes coming that would most interest marketers?
  • Do you think that they will affect marketers’ thinking and strategizing?