Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
Posts Categorized: Services Marketing
U.S. Accuses Google of Illegally Protecting Monopoly
Description: A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define. Source: NYTimes.com Date: Ocy 20, 2020 Link: https://www.nytimes.com/2020/10/20/technology/google-antitrust.html Questions for discussion: What is the basis for the case against Google? Do you think it merits legal action? What are the business consequences… Read more »
Chipotle burritos — not bowls — are all the rage during the pandemic: CFO
Description: The mighty Chipotle burrito — delivered straight to your house — continues to power the restaurant giant’s profits during the COVID-19 pandemic. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/news/chipotle-burritos-not-bowls-are-all-the-rage-during-the-pandemic-cfo-172128826.html Questions for discussion: How well has Chipotle managed during the covid pandemic that has devastated many restaurants? What marketing and management lessons should… Read more »
Getting Back in the Air: What Travelers Need to Fly Again
Description: Light is breaking through the clouds for the airline industry as COVID-19 lockdowns and travel restrictions ease. Source: Gallup.com Date: Oct 09, 2020 Link: https://www.gallup.com/workplace/321797/getting-back-air-travelers-need-fly-again.aspx Questions for discussion: Summarize the research that would be most interesting to marketers in the travel industry. What do you think of the assessment? What would you advise the… Read more »
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
Judge Blocks Wisconsin Governor’s Indoor Capacity Limits Amid Spike In COVID-19 Cases
Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state. Source: NPR.org Date: Oct 14, 2020 Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c Questions for discussion: How should the association handle the PR work… Read more »
Food delivery apps cut some restaurant fees amid surging demand due to COVID-19
Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790 Questions for discussion: From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats? Does… Read more »
New job listings for Amazon’s internal telemedicine service, Amazon Care, hint at expansion
Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month. Source: CNBC.com Date: Ocy 16, 2020 Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html Questions for… Read more »
The Second City comedy theatre company for sale, includes Toronto location
Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
Fourth-generation movie theater operator says chain is months from bankruptcy
Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection. Source: CNBC.com Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/09/movie-theater-operator-bb-theatres-says-its-months-from-bankruptcy.html Questions for discussion: Are there any solutions to this situation? What can management do to prolong operations… Read more »
Applied Marketing, 2e
Canadian Edition
