Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing, Supply Chain.

Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday.

Source: – video report

Date: Nov 18, 2020


Questions for discussion:

  • What does this new service mean for Google?
  • From a marketing point of view, does it make sense for Google to develop this area?
  • How would you suggest Google market this new service?