Ulta Beauty strikes deal to open hundreds of shops at Target stores

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country.

Source: CNBC.com

Date: Nov 10, 2020

Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html

Questions for discussion:

  • Why is this a good strategy for both firms?
  • How would you suggest they promote the deal to their respective customer bases?
  • How can they collaborate, going forward?