Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked

Source: – podcast

Date: Nov 12, 2020


Questions for discussion:

  • What does Prerna Gupta have to say to marketers?
  • What do you think about her latest platform and the marketing thinking behind it?