The 3 Rules Every Mobile App Creator Should Follow

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked

Source: INC.com – podcast

Date: Nov 12, 2020

Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html

Questions for discussion:

  • What does Prerna Gupta have to say to marketers?
  • What do you think about her latest platform and the marketing thinking behind it?