Description: Here it is: Six Pixels of Separation – Episode #762 – Host: Mitch Joel. Judy Samuelson is founder and executive director of the Aspen Institute Business and Society Program and a vice president at the Aspen Institute. Judy led a ten-year campaign to disrupt Milton Friedman‘s narrative about profit-maximization to successfully challenge conventional thinking in board rooms and classrooms about the… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
‘I’m Not a Cat,’ Says Lawyer Having Zoom Difficulties
Description: The video was immediately shared widely and brought joy to many. The lawyer, Rod Ponton, said he was happy people got a much-needed laugh. Source: NYTimes.com Date: Feb 09, 2021 Link: https://www.nytimes.com/2021/02/09/style/cat-lawyer-zoom.html Questions for discussion: What are the communications problems illustrated by this story? Should business people be trained by their employers to deal… Read more »
Super Bowl LV ads highlight marketers’ disconnect with reality
Description: Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what’s supposed to be their biggest night. Source: MarketingDive.com Date: Feb 08, 2021 Link: https://www.marketingdive.com/news/best-worst-super-bowl-ads-2021/594374/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32347%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the reviews presented in this report. Do you agree with them? Which was your… Read more »
Target’s activewear brand hits $1 billion in sales, as retailer gains ground in apparel
Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips. Source: CNBC.com – video report Date: Feb 08, 2021 Link: https://www.cnbc.com/2021/02/08/target-activewear-brands-sales-hit-1-billion-as-retailer-gains-in-apparel.html Questions for… Read more »
Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram
Description: First time feature will be available outside Shopify’s platform Source: FinancialPost.com – video report Date: Feb 09, 2021 Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram Questions for discussion: How does this decision enhance the growth of the Shopify brand? How significant do think the connection to social media sites like Facebook is for Shopify’s growth?
Apple Is the World’s Most Admired Company for the 14th Year in a Row. Facebook Isn’t Even on the List
Description: It doesn’t take long to damage your reputation. Just ask Facebook. Source: INC.com Date: Feb 08, 2021 Link: https://www.inc.com/jason-aten/apple-is-worlds-most-admired-company-for-14th-year-in-a-row-facebook-isnt-even-on-list.html Questions for discussion: What does the article suggest contributes to a company’s admiration or its absence? How does this information affect marketing? How should investors weigh this information?
Reddit, the Talk of the Internet, Raises $250 Million
Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round. Source: NYTimes.com Date: Feb 08, 2021 Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html Questions for discussion: What makes Reddit a special type of social media? What is their revenue source? What will they use the investment… Read more »
According To Super Bowl Ads, Americans Love America, Animals And Sex Sometimes even all at the same time.
Description: Like millions of viewers who tune into the big game year after year, we at FiveThirtyEight LOVE Super Bowl commercials. We love them so much, in fact, that we wanted to know everything about them … by analyzing and categorizing them, of course. We dug into the defining characteristics of a Super Bowl ad,… Read more »
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education. Source: MediaPost.com Date: Feb 04, 2021 Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: How well… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
Applied Marketing, 2e
Canadian Edition
