Description: The alternative social network MeWe had 12 million users at the end of 2020. Barely three weeks into 2021 — and two since a right-wing mob attacked the U.S. Capitol — the company says it’s now passed 16 million. Source: NPR.org Date: Jan 22, 2021 Link: https://www.npr.org/2021/01/22/958877682/fast-growing-alternative-to-facebook-twitter-finds-right-wing-surge-messy Questions for discussion: Summarize the conflicting issues… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher
Description: Cheetos aims to build anticipation for its Super Bowl ad and new product with the teaser spot. Source: MarketingDive.com Date: Jan 14, 2021 Link: https://www.marketingdive.com/news/cheetos-teases-mysterious-super-bowl-ad-starring-ashton-kutcher/593353/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:31873%5D&utm_term=Marketing%20Dive Questions for discussion: Why is the distribution of this teaser a good idea? What are the brand associations created by the ad and involvement of Ashton Kutcher? Who is… Read more »
This film shows off virtual reality’s growing potential to compete with movies, TV, and gaming as our dominant form of entertainment
Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential Source: MarketWatch.com Date: Jan 16, 2021 Link: https://www.marketwatch.com/story/virtual-reality-made-me-want-to-get-into-bed-with-glenn-close-how-it-could-change-storytelling-forever-11610718372?mod=home-page Questions for discussion: What are the marketing issues related to the growth of VR development? How would you go about developing this company?
Canadian cannabis company Aphria eyes U.S. market as Biden presidency approaches
Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S. Source: CBC.ca Date: Jan 16, 2021 Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512 Questions for discussion: Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole? How do you see marketing of cannabis develop over the next few… Read more »
Lisa McLeod On Selling With Noble Purpose – This Week’s Six Pixels of Separation Podcast
Description: She has an incredible work ethic. That was one (of the many) takeaway from this episode. Lisa McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with some of the coolest companies on the planet. Lisa is the author of five books, including the global bestseller, Selling With Noble Purpose – How to… Read more »
How Miami Mayor Francis Suarez is luring tech players from Silicon Valley and New York
Description: Suarez’s schedule and phone have blown up since he accidentally launched a Twitter campaign to make Miami the latest innovation hub in early December, when someone on the app suggested bringing Silicon Valley to the Sunshine State. His “How can I help?” response generated 2.3 million organic impressions alone, he says. Source: CNBC.com – video report… Read more »
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Description: Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Source: marketingdive.com Date: Jan 04, 2021 Link: https://www.marketingdive.com/news/8-trends-set-to-reshape-marketing-in-2021/592658/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-05%20Marketing%20Dive%20Newsletter%20%5Bissue:31705%5D&utm_term=Marketing%20Dive Questions for discussion: Pick the top three trends described in the article that you think are most relevant to marketers… Read more »
Electric car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot
Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid… Read more »
A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf
Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Source: NYTimes.com Date: Jan 02, 2021 Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html Questions for discussion: Explain the branding strategy of “Not Amazon”? How is it beyond “buy local” branding? Who do you think… Read more »
It’s no surprise that Amazon, Berkshire, JPM health venture Haven is disbanding: Experts
Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts. Source: Yahoo.Finance.com – video report Date: Jan 04, 2021 Link: https://ca.finance.yahoo.com/news/its-no-surprise-that-amazon-berkshire-jpm-health-venture-haven-is-disbanding-experts-213818212.html Questions for discussion: Why did Haven fail to disrupt the health care industry? How significant… Read more »
Applied Marketing, 2e
Canadian Edition
