Chinese electric car company Nio doubles deliveries in 2020 as local competition ramps up for Tesla

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market. Source: CNBC.com – video report Date: Jan 04, 2021 Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html Questions for discussion: How important do you think branding is for all of these competitors in the global market? Do you think Tesla remains a good investment at this… Read more »

Why Disney may test the limits of ‘franchise fatigue’ in 2021 and 2022

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Services Marketing.

Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap. Source: Yahoo.Finance.com – video report Date: Dec 28, 2020 Link: https://ca.finance.yahoo.com/video/why-disney-may-test-limits-203349456.html Questions for discussion: What does the report say is… Read more »

TikTok’s corporate focus on Latin America is paying off

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Services Marketing.

Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region. Source: eMarketer.com Date: Dec 31, 2020 Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001 Questions for discussion: How does social media… Read more »

Spotify made huge investments in podcasts — here’s how it plans to make them pay off

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off. Source: CNBC.com – video report Date: Dec 19, 2020 Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html Questions for discussion: Summarize how the podcasts will be handled as a revenue generator. Do you think this program makes sense… Read more »

Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey

Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I Source: the-cma.org Date: Dec 17, 2020 Link: https://www.the-cma.org/about/blog/Connecting-the-dots-Reflections-on-the-Canadian-Digital-Marketing-Pulse-Survey Questions for discussion: Summarize the key findings in the survey. What do you think marketers should be learning from the research?

Your movie theater experience is going extinct

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO… Read more »

The Year on TikTok: Top 100

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »

Twitch and TikTok Help Breakthrough Artists to Bypass Big Music

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Services Marketing, Supply Chain.

Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »

Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing.

Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »