Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet. Source: Yahoo.Finance.com Date: Feb 03, 2021 Link: https://ca.finance.yahoo.com/news/amazon-ceo-jeff-bezos-is-stepping-down-heres-why-amazon-stock-isnt-crashing-230652383.html Questions for discussion: From a managerial point of view, explain why Amazon stock is basically unaffected by the news… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
How the Kombucha King Came to Dominate an Industry Niche
Description: The founder of GT’s Living Foods talks about what’s helped him maintain his company’s vision. Source: INC.com – video report Date: Jan 28, 2021 Link: https://www.inc.com/brit-morse/kombucha-gt-living-foods-gt-dave.html Questions for discussion: Summarize what you learned from this report about starting up a business and branding. What are some of the marketing ideas that you think were… Read more »
The customer is always right: The reason why 60% of internet users hesitate when shopping online
Description: Nearly 3 in 5 internet users worldwide are concerned with bad customer service when deciding to make an online purchase from a brand, meaning brands that don’t prioritize the consumer could be, in the words of Julia Roberts in “Pretty Woman,” making a “big mistake. Big. Huge.” Source: eMarketer.com Date: Jan 25, 2021 Link: https://www.emarketer.com/content/customer-always-right-reason-why-60-of-internet-users-hesitate-shopping-online Questions for… Read more »
Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its ‘Biggest Competitors’
Description: Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%). Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since… Read more »
When will travel (advertising) recover, do social platforms look too similar, and what will happen to WhatsApp?
Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the… Read more »
SPOS #759 – Scott Devine On Building A Thriving Online Business (No Gimmicks)
Description: Here it is: Six Pixels of Separation – Episode #759 – Host: Mitch Joel. If we have learned anything during this pandemic, it is this: the brands that are either purely digital or the ones with a strong digital component felt much less pain. Look no further than the value of a company like Amazon or the incredible… Read more »
Hershey sees business opportunity in family movie nights, tight budgets as Covid pandemic drags on
Description: Hershey saw a strange pattern emerge in the early spring. Sales of Hershey’s milk chocolate six-packs spiked online and in stores well ahead of Memorial Day, the typical kickoff to summer camping trips and backyard gatherings. Source: CNBC.com Date: Jan 21, 2021 Link: https://www.cnbc.com/2021/01/21/coronavirus-hershey-sees-business-opportunity-in-family-movie-nights-tight-budgets-.html Questions for discussion: What does the report say about changing consumer… Read more »
Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
Description: The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by advertising dollars fell to its all-time low, according to the latest edition of PQ Media’s annual Global Consumer Media Usage Forecast. Source: MediaPost.com Date: Jan 20, 2021 Link:… Read more »
This Restaurant Gained Viral Fame for Offering an Overly Honest Menu
Description: Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism. Source: Entrepreneur.com Date: Jan 19, 2021 Link: https://www.entrepreneur.com/article/363720?utm_source=newsletter&utm_medium=email Questions for discussion: What is… Read more »
How Bitcoin tanked on a false ‘double spend’ rumor
Description: Bitcoin fell around 15% on Thursday, briefly tumbling below $30,000 before rallying later in the day. This is hardly the first time the price has swung wildly—volatility is Bitcoin’s hallmark—but Thursday’s events are notable because they were partly triggered by false rumors of an existential event: a double-spend. Source: Fortune.com – video report Date:… Read more »
Applied Marketing, 2e
Canadian Edition
