Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round.


Date: Feb 08, 2021


Questions for discussion:

  • What makes Reddit a special type of social media?
  • What is their revenue source?
  • What will they use the investment funds for?
  • Do you think Reddit is a good investment?