Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips.
Source: CNBC.com – video report
Date: Feb 08, 2021
Questions for discussion:
- What strategic changes have resulted in Target’s recent successes?
- Which other merchandise categories would you suggest the firm disrupt?
- Do you think Target should emphasize more e-commerce business with customers in specific categories?
