Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips.

Source: – video report

Date: Feb 08, 2021


Questions for discussion:

  • What strategic changes have resulted in Target’s recent successes?
  • Which other merchandise categories would you suggest the firm disrupt?
  • Do you think Target should emphasize more e-commerce business with customers in specific categories?