Description: According to Euromonitor International, the gum industry’s market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum’s most prominent players and could… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Unilever bans use of ‘normal’ in beauty packaging, ads in bid to break stereotypes
Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. Source: MarketingDive.com – video report Date: Mar 09, 2021 Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of this decision? Do you think there is risk of consumer confusion? Should advocacy… Read more »
Burger King Tweets “Women Belong in the Kitchen,” And Social Media Is on Fire
Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector. Source: Entrepreneur.com Date: Mar 08, 2021 Link: https://www.entrepreneur.com/article/366745?utm_source=newsletter&utm_medium=email Questions for discussion: What do you think about this social… Read more »
The wonderful world of free ad-supported video
Description: On today’s episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam. Source: eMarketer.com – podcast Date: Mar… Read more »
How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits
Description: Ryan Reynolds’ marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together. Source: Entrepreneur.com Date: Mar 09, 2021 Link: https://www.entrepreneur.com/article/366109?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article say about marketing creativity? What might explain Ryan Reynolds’ success as a marketer and entrepreneur?
SPOS #765 – Kat Cole On The State Of Leadership – Live From Clubhouse
Description: Here it is: Six Pixels of Separation – Episode #765 – Host: Mitch Joel. Welcome to the our second-ever live podcast recoding from Clubhouse (the new social audio app that is all the rage these days). This conversation was recorded on Tuesday, February 23rd, 2021. Our conversation this week is with someone I met many moons back on… Read more »
Lego, Barbie, Betty Crocker, Kind Celebrate International Women’s Day
Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.” Source: Media.Post.com Date: Mar 08, 2021 Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for… Read more »
M&S sees alumni network as latest sign of digital transformation
Description: Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. Source: MarketingWeek.com Date: Mar 05, 2021 Link: https://www.marketingweek.com/marks-and-spencer-alumni-digital-transformation/ Questions for discussion: Describe the concept. How can this be used as… Read more »
Consumers Frustrated With The Online Shopping Experience, Study Finds
Description: Retailers are suffering from an online service gap, according to Relevance Report 2021 Ecommerce, a study from Coveo, conducted by Researchscape. Source: MediaPost.com Date: Mar 06, 2021 Link: https://www.mediapost.com/publications/article/361186/consumers-frustrated-with-the-online-shopping-expe.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121647&hashid=S0v0SEvtS-SjDpBGmLW7Fg Questions for discussion: What does the data say about consumers’ experiences online? What should marketers do about these concerns, in your opinion?
People are paying millions for clips that can be viewed for free. Welcome to the world of ‘NFTs’
Description: From art to sports trading cards, people are spending millions of dollars on digital collector’s items.These crypto collectibles, known as NFTs, have exploded in popularity lately. A video clip created by digital artist Beeple, whose real name is Mike Winkelmann, was flipped for a record $6.6 million last week. It had originally been bought for around $67,000…. Read more »
Applied Marketing, 2e
Canadian Edition
