Description: Dubin says the startup world has changed since he launched his men’s grooming brand 10 years ago. Here’s his advice for today’s founders. Source: INC.com Date: Mar 31, 2021 Link: https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?utm_source=incthismorning Questions for discussion: Why does Michael Dubin no longer believe in the DTC model that made him a success? What else does he… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Coursera begins trading at $39 per share, stock pops 18%
Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »
The Miller Lite Candle: Rekindling Memories Of Times You Were Lit
Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past. Source: MediaPost.com Date: Mar 23, 2021 Link: https://www.mediapost.com/publications/article/361668/the-miller-lite-candle-rekindling-memories-of-tim.html Questions for discussion: What do… Read more »
SPOS #766 – Kevin Kolbe On Great Video And The Creator Economy
Description: Here it is: Six Pixels of Separation – Episode #766 – Host: Mitch Joel. If you have had to deep dive into presenting via video (who didn’t?), odds are that you have heard about Ecamm Live (which is a great software for the Mac that enables anyone to make their livestream, Zoom meeting, virtual presentation really standout). Ecamm has done a phenomenal… Read more »
H&M blasted on Chinese social media for pulling Xinjiang cotton
Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy. Source: BNNBloomberg.com – video report Date: Mar 24, 2021 Link: https://www.bnnbloomberg.ca/h-m-blasted-on-chinese-social-media-for-pulling-xinjiang-cotton-1.1581583 Questions for discussion: Summarize the issues involved in this report…. Read more »
‘This is a low-cost peoples’ vaccine:’ Expert on India’s Biological E vaccine
Description: Johnson & Johnson (JNJ) is getting lots of help both at home and abroad to get its COVID-19 jab out to the masses. In the U.S., Merck (MRK) stepped up to begin the process this month, while in Europe, Sanofi (SNY) has offered to help fill and finish vials. And in India, J&J has… Read more »
Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt
Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »
For Political Cartoonists, the Irony Was That Facebook Didn’t Recognize Irony
Description: As Facebook has become more active at moderating political speech, it has had trouble dealing with satire. Source: NYTimes.com Date: Mar 19, 2021 Link: https://www.nytimes.com/2021/03/19/technology/political-cartoonists-facebook-satire-irony.html Questions for discussion: What are the issues facing the industry, as illustrated in this article? How should management approach the challenge of filtering content?
Adidas, Peloton form partnership to tap pandemic fitness demand
Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic. Source: BNNBloomberg.ca Date: Mar 19, 2021 Link: https://www.bnnbloomberg.ca/adidas-peloton-form-partnership-to-tap-pandemic-fitness-demand-1.1578806 Questions for discussion: What is driving these two firms to join forces? Do… Read more »
Canadiens vs. Canucks game gets first 5G immersive experience
Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game. Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/canadiens-vs-canucks-game-gets-first-5-g-immersive-experience-180730022.html Questions for discussion: Do you… Read more »
Applied Marketing, 2e
Canadian Edition
