Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: The video was immediately shared widely and brought joy to many. The lawyer, Rod Ponton, said he was happy people got a much-needed laugh.

Source: NYTimes.com

Date: Feb 09, 2021

Link: https://www.nytimes.com/2021/02/09/style/cat-lawyer-zoom.html

Questions for discussion:

  • What are the communications problems illustrated by this story?
  • Should business people be trained by their employers to deal with online “performances”?
  • How is this story relevant to management, marketing and finance people?