Super Bowl LV ads highlight marketers’ disconnect with reality

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what’s supposed to be their biggest night.

Source: MarketingDive.com

Date: Feb 08, 2021

Link: https://www.marketingdive.com/news/best-worst-super-bowl-ads-2021/594374/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32347%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize the reviews presented in this report.
  • Do you agree with them?
  • Which was your favorite ad? Why?