Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Services Marketing, Supply Chain.

Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers.


Date: Sep 06, 2019


Questions for discussion:

  • Is this a good idea?
  • What is the benefit to customers and to Nordstrom?
  • Would an “any-brand” return storefront make sense today?