Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich.
Date: Aug 22, 2019
Questions for discussion:
- Do you think communication effort using social media can influence consumer behavior choices in this product category?
- What messages should these competitors send to current and potential customers?