Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Relationship Marketing.

Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich.


Date: Aug 22, 2019


Questions for discussion:

  • Do you think communication effort using social media can influence consumer behavior choices in this product category?
  • What messages should these competitors send to current and potential customers?