Posted by & filed under Ethics, Global Marketing, Innovation.

Description: Here it is: Six Pixels of Separation – Episode #687 – Host: Mitch Joel. Marga Hoek wants to change the world… for the better. She believes that business for good is good business. As an international strategist on sustainable business and capital, Marga is internationally recognized as a seasoned business leader, professional speaker and writer. She recently published The Trillion Dollar Shift, a business book on the sustainable development goals, which was launched at the World Economic Forum in Davos. It is the first and only business book on The Global Goals, addressing how business and capital can make positive use of these goals, while strengthening their company and business proposition. Through her work, Marga was added to the prestigious Thinkers50 network this year. She has been CEO of multiple private and public companies, and has been CEO and Chairman of the Dutch Sustainable Business Association. Marga is fluent in Dutch, Spanish and English, and is here to discuss this massive shift in business. Enjoy the conversation…

Source: – podcast

Date: Sep 08, 2019


Questions for discussion:

  • Summarize the important messages for marketers to consider in this discussion.
  • What do you think of the ideas presented?
  • Do you think marketers are responsive to these messages?