Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache.


Date: Aug 29, 2019


Questions for discussion:

  • What does the report say what happened?
  • Was this a “problem”?
  • Do you think it was planned?
  • What should the firm do about the situation going forward?