Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers.
Source: Fortune.com – video report
Date: Sep 06, 2019
Link: https://fortune.com/2019/09/06/altice-ceo-is-shaking-up-cell-phone-market-20-a-month-plan/
Questions for discussion:
- What is the marketing thinking behind offering a low-cost price point in a very competitive marketplace?
- Do you think the strategy will succeed?
- What else can the firm do to grow it’s customer base?
