Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Pricing.

Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers.

Source: – video report

Date: Sep 06, 2019


Questions for discussion:

  • What is the marketing thinking behind offering a low-cost price point in a very competitive marketplace?
  • Do you think the strategy will succeed?
  • What else can the firm do to grow it’s customer base?