Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics.

Description: A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy


Date: Sep 06, 2019


Questions for discussion:

  • What is the basis for the advice provided to retailers in this report?
  • Do you believe this line of thinking applies to other aspects of marketing?