Description: History of Volkswagen up to the present.

Source: eMarketer.com – video report

Date: Sep 20, 2019

Link: https://www.cnbc.com/video/2019/09/19/the-rise-of-volkswagen-and-its-big-bet-on-electric-vehicles.html

Questions for discussion:

• What marketing advantage does VW have over competitors?
• How should management deal with the global introduction of electric vehicles?