Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management.

Source: Bloomberg.com

Date: Aug 22, 2019

Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2

Questions for discussion:

• Summarize the reasons for growth in this sector in terms of changing consumer behaviors.
• Explain the positioning of the brands mentioned in this report.