Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story.


Date: Aug 29, 2019


Questions for discussion:

  • Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries?
  • How can firms, like Apple, promote adoption of their mobile payments technologies?