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Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just 31% who watched cable. So who’s going to win, what’s…

Apple, Disney and other media giants are ready for battle against Netflix in the streaming war from CNBC.

Source: CNBC.com – video report

Date: Aug 10, 2019

Link: https://www.cnbc.com/video/2019/08/10/how-will-apple-and-disney-fare-in-the-streaming-war-against-netflix.html

Questions for discussion:

  • Summarize the developments taking place in this industry.
  • How do you think consumers will respond to the new offerings?
  • How much money do you think consumers will be willing to spend each month?