Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just 31% who watched cable. So who’s going to win, what’s…
Source: CNBC.com – video report
Date: Aug 10, 2019
Questions for discussion:
- Summarize the developments taking place in this industry.
- How do you think consumers will respond to the new offerings?
- How much money do you think consumers will be willing to spend each month?