Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more. Source: eMarketer.com – podcast Date: Oct 24, 2019 Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable Questions… Read more »
Posts Categorized: Innovation
SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos
Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. Source: eMarketer.com Date: Oct 08, 2019… Read more »
Early WeWork investor Bill Rudin on the company’s business model
Description: Early WeWork investor Bill Rudin on the company’s business model Source: CNBC.com – video report Date: Oct 04, 2019 Link: https://www.cnbc.com/video/2019/10/04/early-wework-investor-bill-rudin-on-the-companys-business-model.html Questions for discussion: What does this discussion say about shared work environments? How does this market affect rents (prices)? Do co-working environments particularly appeal to “marketing – type” businesses such advertising or creative… Read more »
As Silicon Valley faces a tech reckoning, biologists point to the next big opportunity
Description: At one of the world’s largest synthetic biology conferences this week, a food truck handed out papaya and yogurt samples to hundreds of attendees. The papaya wasn’t any ordinary papaya: It was a genetically engineered fruit that Dr. Dennis Gonsalves designed to be naturally resistant to the ringworm virus. Because of his invention, pesticide use dropped… Read more »
Pop-Up Stores Earn a Permanent Place in Retail Strategy
Description: They’re becoming more collaborative and are gaining in popularity with bigger stores and brands. Source: Bloomberg.com Date: Sep 27, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-27/pop-up-stores-are-the-next-big-retail-strategy?srnd=businessweek-v2 Questions for discussion: Why are pop-up stores growing in popularity? How are marketers using them, strategically speaking? What advice would suggest to marketers to increase activity even further?
GM’s Mary Barra Bets Big on an Electric, Self-Driving Future
Description: The American automaker has challenges like dealing with strikes, developing tech that works, and finding a market. Source: Bloomberg.com Date: Sep 20, 2019 Link: https://www.bloomberg.com/news/features/2019-09-19/before-gm-goes-electric-mary-barra-has-a-strike-to-settle?srnd=businessweek-v2 Questions for discussion: How is GM changing, from a marketing point of view? What do you think of the strategic planning? What would you advise the firm?
Tim Hortons to pull Beyond Meat offerings everywhere except Ontario and B.C.
Description: While restaurant chains across North America are jumping on the plant-based meat alternative craze, Tim Hortons is taking a step back. Source: Ca.Yahoo.Finance.com Date: Sep 18, 2019 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-pull-beyond-meat-offerings-from-most-provinces-174240421.html Questions for discussion: What do you think this decision means for Beyond Meat? Do you think plant-based alternative foods are a fad? Do you think… Read more »
Why Google’s Crackdown on Fake Medicine Is So Important
Description: At the end of the 19th century, Americans had no shortage of options purported to cure what ailed them. Source: Fortune.com Date: Sep 09, 2019 Link: https://fortune.com/2019/09/09/google-ads-fake-medical-treatments/ Questions for discussion: What does this article say about attitudes toward new medicinal product development? Do you agree with this sentiment?
Applied Marketing, 2e
Canadian Edition
