SPOS #703 – Brett Hurt On Entrepreneurship And Starting Up

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Relationship Marketing, Supply Chain.

Description: Here it is: Six Pixels of Separation – Episode #703 – Host: Mitch Joel. He’s an old friend and someone who has experienced a tremendous amount of success in the technology and startup world. While many know his name… most do not. Let’s change that. Brett Hurt is the CEO and co-founder of data.world (of which I am an advisor),… Read more »

The direct-to-consumer strategy is making a run at Amazon’s throne

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »

Peloton’s viral ad captures a ‘116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: It’s the classic feel-good Christmas tale. A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by… Read more »

SPOS #699 – Ron Tite On Think Do Say

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Product Brands and Branding.

Description: Here it is: Six Pixels of Separation – Episode #699 – Host: Mitch Joel. These are the hard conversations to have (from a professional standpoint). Ron Tite and I are very close friends. It’s rare that a day goes by without some point of connectivity (a train of texts, a call, etc…). I’ve admired his work, his… Read more »

Google and Walmart Push India’s Billionaires Out of Mobile Payments

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Pricing, Supply Chain.

Description: If there’s any nation where it seems fortunes could be made by getting in early on digital payments, it’s India. The population of 1.4 billion is still wedded to cash, which accounts for about 70% of transactions by value. But the government is trying to get more people into the formal financial system. Source: Bloomberg.com… Read more »

Facebook is the trigger for a currency revolution that’s long overdue — like it, or not

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Supply Chain.

Description: Money makes the world go around, but not the way it used to. Slow, costly, cumbersome and based on outdated technology and economic thinking, today’s global currency system is a drag on the worldwide economy. An innovative plan to reshape the world of currencies and payments should be welcomed with open arms. Source: FinancialPost.com… Read more »

TV Ad Spending Will Never Be the Same

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics.

Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first… Read more »

Will Anyone Buy Elon Musk’s New Pickup?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write. Source: NYTimes.com Date: Nov 22, 2019 Link: https://www.nytimes.com/2019/11/22/business/dealbook/tesla-pickup-elon-musk.html Questions for discussion: Do you think the Cybertruck will appeal to traditional truck buyers? Who do you… Read more »

Motor Mouth: The hypocrisy of armchair environmentalism

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Marketing Research.

Description: Climate change activists are always saying that we need to listen to scientists — perhaps it’s time they paid attention, too Source: Driving.ca Date: Nov 08, 2019 Link: https://driving.ca/features/feature-story/motor-mouth-the-hypocrisy-of-armchair-environmentalism Questions for discussion: What does the article say about how society should be responding to the “climate change” controversy? How would you go about marketing the… Read more »

Bell is developing wearable technology it claims is better than Apple Watch or Fitbit

Posted by & filed under Global Marketing, Innovation, Supply Chain.

Description: The technology measures its wearer’s heart rate, temperature, speed and location, among other variables. The telecommunications giant is looking at rolling out a version for use by the general population, as well as features for diabetics and the elderly, and some that could be used to monitor parolees and prisoners. Source: TheLogic.com Date: Nov… Read more »