Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism.

Source: Fortune.com – video report

Date: Nov 18, 2019

Link: https://www.youtube.com/watch?v=2WYjZo9kNYI

Questions for discussion:

• Summarize the key concerns expressed by Shoshana Zuboff, about research and collection of data.
• What should marketers make of her concerns, as it impacts on marketing thinking?