Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism.
Source: Fortune.com – video report
Date: Nov 18, 2019
Questions for discussion:
- Summarize the key concerns expressed by Shoshana Zuboff, about research and collection of data.
- What should marketers make of her concerns, as it impacts on marketing thinking?