Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research.

Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism.

Source: – video report

Date: Nov 18, 2019


Questions for discussion:

  • Summarize the key concerns expressed by Shoshana Zuboff, about research and collection of data.
  • What should marketers make of her concerns, as it impacts on marketing thinking?