Description: Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.
Date: Feb 13, 2020
Questions for discussion:
- What do you think of the firm’s branding image?
- How do you think it will be received by the markets around the world?
- What are the risks?