Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe.


Date: Feb 26, 2020


Questions for discussion:

  • What are the two firms planning to do?
  • Which do you think will win the battle in the European marketplace?
  • What would you advise each firm do, from a marketing persepective?