Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe.
Source: Fortune.com
Date: Feb 26, 2020
Link: https://fortune.com/2020/02/26/netflix-disney-plus-europe-streaming-wars/
Questions for discussion:
- What are the two firms planning to do?
- Which do you think will win the battle in the European marketplace?
- What would you advise each firm do, from a marketing persepective?