Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones.


Date: Feb 21, 2020


Questions for discussion:

  • Do you think this strategy of rejuvenating older board games and hobbies will succeed?
  • What favors trying?
  • How is Kickstarter helping this industry?