Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Why Big Tech Is Getting Into Finance

Source: – video report

Date: Feb 06, 2020


Questions for discussion:

  • How can marketers make use of personal financial information such as payments?
  • Do you think consumers will reject the relationship proposed by tech firms?
  • How should marketers at tech firms like Google present their “financial offer” to consumers?