Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Why Big Tech Is Getting Into Finance

Source: MarketWatch.com – video report

Date: Feb 06, 2020

Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html

Questions for discussion:

  • How can marketers make use of personal financial information such as payments?
  • Do you think consumers will reject the relationship proposed by tech firms?
  • How should marketers at tech firms like Google present their “financial offer” to consumers?