Oreo cookies owner Mondelez buys $1.2-billion interest in Canadian ‘two-bite’ brownies brand

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Mondelez bought a majority interest in Toronto-based Give & Go Prepared Foods Corp. from private equity firm Thomas H. Lee Partners

Source: FinancialPost.com

Date: Feb 26, 2020

Link: https://business.financialpost.com/news/retail-marketing/mondelez-bulks-up-with-1-2-billion-give-go-bakery-deal

Questions for discussion:

  • Why is this a good deal, from a marketing perspective?
  • How else can marketers take advantage of the deal?
  • What does this deal suggest about the industry?