Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Mondelez bought a majority interest in Toronto-based Give & Go Prepared Foods Corp. from private equity firm Thomas H. Lee Partners


Date: Feb 26, 2020


Questions for discussion:

  • Why is this a good deal, from a marketing perspective?
  • How else can marketers take advantage of the deal?
  • What does this deal suggest about the industry?