Roku CEO Anthony Wood

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Roku CEO Anthony Wood talks about Roku’s business model, streaming technology and it’s relationship with content providers like Disney.

Source: CNBC.com – video report

Date: Feb 15, 2020

Link: https://www.cnbc.com/video/2020/02/14/watch-cnbcs-full-interview-with-roku-ceo-anthony-wood.html

Questions for discussion:

  • Summarize the key points made by Anthony Wood favouring the growth of streaming and Roku in particular.
  • How is Roku complementing Disney?
  • Would you prefer to be an investor in Roku or Disney?