Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: As the coronavirus spreads, the collapse of the project helps explain America’s acute shortage.


Date: Mar 29, 2020


Questions for discussion:

  • What does the article say is the primary reason for the failure to produce an inexpensive ventilator?
  • Could this issue have been avoided if multiple governments around the world collaborated on the project?
  • What is the marketing and prestige value to a firm in producing an inexpensive ventilator for global sales?
  • Is there something ethically wrong with the “profit model” when it comes to health related products and services, in your opinion?