Description: Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time.

Source: NYTimes.com

Date: Mar 31, 2020

Link: https://www.nytimes.com/2020/03/31/business/coronavirus-airlines-contact-tracing-cdc.html

Questions for discussion:

• What does the report say about the conflict over data collection, business competition and privacy issues?
• Where do you stand on the issue of the need to control the collection and exchange of information about those traveling on airlines?
• What should marketers in the travel industry do about this issue?