Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time.


Date: Mar 31, 2020


Questions for discussion:

  • What does the report say about the conflict over data collection, business competition and privacy issues?
  • Where do you stand on the issue of the need to control the collection and exchange of information about those traveling on airlines?
  • What should marketers in the travel industry do about this issue?