Posted by & filed under Ethics, Global Marketing, Services Marketing.

Description: US marketers allocated more than $7 billion in digital ad spending to YouTube last year, up 36.1% over 2018 spending levels, according to our estimates. That resulted in $3.43 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators and owners.


Date: Apr 02, 2020


Questions for discussion:

  • Describe the Youtube advertising revenue history and distribution with content creators.
  • How has the forecast changed?
  • Do you think it is a fair estimate?