Description: US marketers allocated more than $7 billion in digital ad spending to YouTube last year, up 36.1% over 2018 spending levels, according to our estimates. That resulted in $3.43 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators and owners.
Source: eMarketer.com
Date: Apr 02, 2020
Questions for discussion:
- Describe the Youtube advertising revenue history and distribution with content creators.
- How has the forecast changed?
- Do you think it is a fair estimate?
