Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Product Brands and Branding, Relationship Marketing.

Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.


Date: Mar 17, 2020


Questions for discussion:

  • What are the highlights presented in this report?
  • Do you agree that brands that are viewed as a source of greater trust will benefit after this crisis has passed?
  • What does this mean for managers, investors?