Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC).

Description: The coronavirus is more than a health menace. It’s a wealth destroyer that the global economy will have to live with for many months to come.


Date: Feb 25, 2020


Questions for discussion:

  • What does the article say about what was known about the coronavirus a month ago and how people interpreted and dealt with it?
  • Why do you think people behaved as they did?