Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »
Posts Categorized: Ethics
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Regeneron Surges After Identifying Coronavirus Antibodies
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Italy’s Nightmare Offers a Chilling Preview of What’s Coming
Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com Date: Mar 13, 2020 Link: https://www.bloomberg.com/news/features/2020-03-13/italy-s-coronavirus-nightmare-offers-a-preview-of-what-s-coming?srnd=premium-canada Questions for discussion: What does the report say about how the Coronavirus has affected business and consumer behavior in Italy? What do you think articles like… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Why companies like Microsoft and Google are betting big on Africa
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
Coca-Cola introduces new brand platform as it vows to take a stand on social issues
Description: Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view. Source: MarketingWeek.com Date: Feb 13, 2020 Link: https://www.marketingweek.com/coca-cola-marketing-brand-purpose/ Questions for discussion: What do you think… Read more »
Surveillance Capitalism In Today’s Digital Age | Fortune Global Forum 2019
Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism. Source: Fortune.com – video report Date: Nov 18, 2019 Link: https://www.youtube.com/watch?v=2WYjZo9kNYI Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
