Description: Marketing expert on the fallout from the hockey icon’s firing and SportsNet’s options moving forward Source: FinancialPost.com – video report Date: Nov 13, 2019 Link: https://business.financialpost.com/news/retail-marketing/big-sendoff-for-don-cherry-best-end-to-story-thats-dividing-our-country-tony-chapman?video_autoplay=true Questions for discussion: Do you agree with Tony Chapman’s assessment and recommendations for mitigating the damage done to the sport and the brands involved? What would you advise?
Posts Categorized: Ethics
How Marketers Are Responding to Recent TikTok Headlines
Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. Source: eMarketer.com Date: Nov 12, 2019 Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001 Questions for discussion: What are the concerns for users, marketers… Read more »
How Chipotle returned to the top after disastrous food-safety scares
How Chipotle returned to the top after disastrous food-safety scares Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is… Read more »
David M. Rubenstein on Profit, Purpose and Climate
Description: F&D’s Rahim Kanani interviews David M. Rubenstein, cofounder and co–executive chairman of The Carlyle Group, one of the world’s largest private investment firms, on a new corporate reality that looks beyond profit, the role of business in tackling climate change, and what animates his philanthropy. Source: IMF.org Date: Nov 04, 2019 Link: https://www.imf.org/external/pubs/ft/fandd/2019/11/david-rubenstein-on-profit-purpose-and-climate-change.htm Questions for discussion:… Read more »
Facebook sued for age, gender bias in financial services ads
Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »
American business schools are reinventing the MBA
Description: On a visit to New York in October Marc Benioff, boss of Salesforce, compared Facebook to cigarettes and backed a corporate tax hike to deal with homelessness in San Francisco. If badmouthing a fellow technology giant and cheering the taxman were not heterodox enough for a billionaire entrepreneur, Mr Benioff laid into American management… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
Beauty company must pay FTC $1.76M for falsely labeling products as organic and vegan — how NOT to get duped
Description: A brand sold at Nordstrom and Urban Outfitters ‘harmed consumers,’ the FTC said Source: MarketWatch.com Date: Sep 27, 2019 Link: https://www.marketwatch.com/story/beauty-company-must-pay-ftc-176m-for-falsely-labeling-products-as-organic-and-vegan-how-not-to-get-duped-2019-09-26?reflink=MW_GoogleNews Questions for discussion: What does this article say about the branding and labeling problems for consumers and marketers? What advice would you pass on to both parties?
Why Google’s Crackdown on Fake Medicine Is So Important
Description: At the end of the 19th century, Americans had no shortage of options purported to cure what ailed them. Source: Fortune.com Date: Sep 09, 2019 Link: https://fortune.com/2019/09/09/google-ads-fake-medical-treatments/ Questions for discussion: What does this article say about attitudes toward new medicinal product development? Do you agree with this sentiment?
Altice CEO Is Shaking Up Cell Phone Market: $20 a Month Plan
Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers. Source: Fortune.com – video report Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/altice-ceo-is-shaking-up-cell-phone-market-20-a-month-plan/ Questions for discussion: What is the marketing thinking… Read more »
Applied Marketing, 2e
Canadian Edition
