Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts.

Source: – video report

Date: Jan 04, 2021


Questions for discussion:

  • Why did Haven fail to disrupt the health care industry?
  • How significant are health care costs in consumer decisions about health care, according to the report?
  • Do you think a tax benefits approach would work better for the industry, employers, and consumers?