Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing.

Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry.


Date: Dec 02, 2020


Questions for discussion:

  • Why can this business model work for some but not all journalists?
  • Who are the typical target customers?
  • What are the advantages for journalists to sign on?
  • Do you think this model can thrive?