Posted by & filed under Ethics, Metrics/Analytics, Supply Chain.

Description: One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.


Date: Nov 12, 2020


Questions for discussion:

  • Summarize what the article says about CTV fraud.
  • What can marketers do about this issue?