Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Relationship Marketing.

Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.


Date: Dec 01, 2020


Questions for discussion:

  • What was the outcome of the suspensions?
  • Why do you suppose this is?
  • How should advertisers interpret the way people reacted?
  • What are the lessons for marketers?