Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing.
Date: Nov 24, 2020
Questions for discussion:
- Summarize the situation for the organization this year and what management is trying to do to overcome the obstacles.
- What marketing advice with you suggest to non-profits in general, and to this non-profit in particular?