Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing.


Date: Nov 24, 2020


Questions for discussion:

  • Summarize the situation for the organization this year and what management is trying to do to overcome the obstacles.
  • What marketing advice with you suggest to non-profits in general, and to this non-profit in particular?