Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

Source: – podcast

Date: Oct 14, 2020



Questions for discussion:

  • Summarize the highlights presented in this discussion.
  • How do you think social media will change?
  • How should marketers view the current trends, in your opinion?