Cheese giant enters standoff with Canadian supermarkets over fines as pandemic supply challenges mount

Posted by & filed under Ethics, Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: With demand high and production down because of COVID-19, producer balks at grocers’ fines for light shipments

Source: FinancialPost.com

Date: Nov 25, 2020

Link: https://financialpost.com/news/retail-marketing/cheese-giant-enters-standoff-with-canadian-supermarkets-over-fines-as-pandemic-supply-challenges-mount

Questions for discussion:

  • What are the reasons for the use of penalties?
  • Do you think they can be justified at this time of Covid-19?
  • How else can marketers deal with supply issues during the pandemic?