Description: In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one should actually experience a venue? And, if pleasant enough, can that aroma actually entice folks to stay longer, spend more money, and come back to a destination over… Read more »
Posts Categorized: Consumer/Buyer Behavior
SPOS #699 – Ron Tite On Think Do Say
Description: Here it is: Six Pixels of Separation – Episode #699 – Host: Mitch Joel. These are the hard conversations to have (from a professional standpoint). Ron Tite and I are very close friends. It’s rare that a day goes by without some point of connectivity (a train of texts, a call, etc…). I’ve admired his work, his… Read more »
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter
Description: Brands including Lego and Pepsi have taken to Twitter to mock Tesla’s Cybertruck — the ‘bulletproof’ electric pickup truck whose windows were smashed by a metal ball at its launch last week. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/28/elon-musks-cybertruck-is-being-trolled-by-brands-on-twitter.html Questions for discussion: Is this publicity “positive” in any way for Tesla?… Read more »
Google and Walmart Push India’s Billionaires Out of Mobile Payments
Description: If there’s any nation where it seems fortunes could be made by getting in early on digital payments, it’s India. The population of 1.4 billion is still wedded to cash, which accounts for about 70% of transactions by value. But the government is trying to get more people into the formal financial system. Source: Bloomberg.com… Read more »
The ’90s revival is dead for retail, leaving some stock winners and losers: Jefferies
Description: The ’90s fashion revival has past its peak. Over the last few years, women ditched skinny jeans for the classic Levi’s style, Champion windbreakers flew off shelves and streaming platforms battled for the rights to the hit show “Friends.” This revival of 1990s consumer tastes put certain brands like Fila and Supreme in the… Read more »
Facebook is the trigger for a currency revolution that’s long overdue — like it, or not
Description: Money makes the world go around, but not the way it used to. Slow, costly, cumbersome and based on outdated technology and economic thinking, today’s global currency system is a drag on the worldwide economy. An innovative plan to reshape the world of currencies and payments should be welcomed with open arms. Source: FinancialPost.com… Read more »
TV Ad Spending Will Never Be the Same
Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first… Read more »
Charlene Li On The Disruption Mindset – This Week’s Six Pixels of Separation Podcast
Description: If you asked me who is one of the smartest people in the world on the topic of disruption, innovation and technology, it would be Charlene Li. For the past two decades, Charlene has been helping people see the future. She’s the bestselling author of six books, including her newest, The Disruption Mindset – Why Some… Read more »
Why White Castle isn’t a fast-food giant
Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States. Source: CNBC.com – video report Date: Nov 19, 2019 Link:… Read more »
Will Anyone Buy Elon Musk’s New Pickup?
Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write. Source: NYTimes.com Date: Nov 22, 2019 Link: https://www.nytimes.com/2019/11/22/business/dealbook/tesla-pickup-elon-musk.html Questions for discussion: Do you think the Cybertruck will appeal to traditional truck buyers? Who do you… Read more »
Applied Marketing, 2e
Canadian Edition
